Everyone hoping to engage an audience on Facebook should definitely check out this great article from Mashable, describing the differences between a Facebook Fan Page and a Facebook Group.
Facebook Pages vs Facebook Groups: What’s the Difference?
As I’ve said in previous posts, I would contend that ministries seeking to maximize their visibility and brand equity on a college campus should use both, but for different types of communication.
- Fanpages: A many to many engagement level. Mass public communication. This is where you would engage and communicate with EVERYONE in a movement or campus.
- Groups: A one to many engagement level. More specialized communication to a smaller and less public group. This is where you would engage and communicate with smaller core groups of people, like, for example, your lead volunteers or student leaders.
Check out these other posts for more info:
Facebook Training for Ministry–When to Use a Group Page
How to Set Up a Facebook Fan Page–Step by Step Screencast
Facebook Event Promotion Basics
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Well happy to read your post as i m using facebook but haven’t aware of such term differences.I will share this information with my friends too.