Facebook can be a great place to promote your event. Here are some basics of promoting a ministry event on Facebook, especially looking at linking to external pages & news feed tips.
Facebook Event Promotion Basics
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Can you live stream directly on facebook or do you just provide a link? How can you tell how many people viewed the link? I have seen this on some pages where it showed impressions etc.
Thanks
I think you can do both. To livestream directly in Facebook, try the Livestream app – apps.facebook.com/livestream. If you provide a link back to your website, you could get an idea of how many people click on your link from Facebook by using Google Analytics on your site. You would just want to track the referral traffic from Facebook directly to the livestream page on your website. Specifically, pay attention to spikes in traffic on the day you post the link in Facebook, and on the day of your event.
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